July 25 (NBD) -- "Manufacturing in the UK was declining and services became very strong. The British economy and most industrial economies were looking for how to add values through ideas, through the personal creativity," recalled father of the creative industry John Howkins during an interview with NBD. "This is just what young people wanted to do. They did not want to work in the fields or in factories or work behind counters in shops. They wanted to use their brains."